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About the Author

Amy Trask is an analyst for CBS Sports and CBS Sports Network. She appears regularly on That Other Pregame Show and We Need to Talk and periodically on NFL Today. She is the former CEO of the Oakland Raiders. Michael Freeman is a football columnist for Bleacher Report. He has previously been a writer for CBSSports.com, the New York Times, Washington Post, Boston Globe, Dallas Morning News, and Florida Times-Union. He is the author of eight books. His latest book, Two Minute Warning, was published in 2015.

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Product details

Hardcover: 240 pages

Publisher: Triumph Books; First Edition edition (September 15, 2016)

Language: English

ISBN-10: 1629371874

ISBN-13: 978-1629371870

Product Dimensions:

6 x 0.9 x 9 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

81 customer reviews

Amazon Best Sellers Rank:

#79,055 in Books (See Top 100 in Books)

Now that I have your attention… that comment by Al Davis is not the negative it seems. Al had the most progressive… non-prejudicial… attitude… in the NFL. He always (As my Dad always told me) “let your playing do the talking!” So while other owners kept talking about equality throughout the league… on the field… and off… Raider’s owner, Al Davis was letting his “playing” do his talking. He hired the first black coach… Art Shell… the first Hispanic coach… Tom Flores… and the subject of this book Amy Trask was promoted to CEO of the Oakland Raiders… the first woman to hold that position in the NFL.So Amy’s response to the late great Al Davis’s statement in my review title… is… “ISN’T THAT THE GOAL? ISN’T THAT THE HOPE? TO BE TREATED WITHOUT REGARD TO GENDER?”As a lifetime Raiders fan… and one who proudly has his name engraved on the Raider Fan Hall of Fame wall outside the Oakland Coliseum… commemorating the fans who bought the original PSL’s that helped bring back our beloved Raiders to Oakland… I was quite excited to read a book that discussed what Al Davis was really like “off” the field. Not much true day to day detail had ever been published about Mr. Davis because he discouraged his inner circle confidants and told former players not to. Now that Mr. Davis has passed… the woman… who not only obliterated the female glass ceiling in the NFL… but worked inside with Mr. Davis… for close to three decades… shares her personal relationship with this NFL Hall of Fame giant and legend.My perspective on Amy’s story… is that she (in my opinion) had a conundrum in the main points she wanted to make in this book… along with her interesting as hell (especially for lifelong Raider fans)… day to day existence in the secretive Raider organization. She of course is proud of being a woman… and accomplishing what she did… but she didn’t ever want to be judged… on her accomplishments… personality… anything… as a woman. When she gives advice to women that approach her with questions that contain any hint as to how did you as a woman do these things… she very strongly… and continually… retorts… “MY ADVISE TO YOUNG WOMEN IS NO-DIFFERENT THAN IT IS TO YOUNG MEN: WORK HARD; WORK REALLY, REALLY, REALLY HARD, WORK AS HARD AS YOU CAN, AND WHEN YOU DON’T BELIEVE YOU CAN WORK ANY HARDER, WORK HARDER.”Amen Amy! “Just-Work-Hard-Baby!” Amy pulls no punches… asks for no bend over backwards leniency… and gives none. The book begins with a warning about the rough language in the book… and rightfully so… and the warning ends with a forewarning: “IF YOU OR SUCH (A) YOUNG PERSON WISH TO HAVE A CAREER IN FOOTBALL, SUCH LANGUAGE IS NOT ABERRANT, IT IS THE NORM.”Amy shares everything from in-office politics… to private owners meetings… though she goes out of her way not to use the names of certain people who were obviously shown in a bad light. She tells the whole story and situation… but shows class… in leaving it at that. Amy though having a law degree… never wanted to make a living in court… she practiced transactional law not litigation. She always loved football from seventh grade on… and considered herself a “football person.” As her career blossomed with the Raiders she found herself involved more on the football side… and even was asked by Davis to assist in the search for a coach. In one instance… her recommendation was to hire Bill Belichick… before he went to New England. Davis hired someone else… and year’s later Davis volunteered this historical information to reporters and Amy was both stunned and happy!You will follow Amy’s unwavering commitment to the Raiders organization… you’ll share everything from midnight calls from Al needing an education on Beavis and Butthead… to discussions on whether certain demeaning cuss words are one word or two… you’ll learn that one of Al’s favorite expressions is Awe you- know- what… and you’ll learn without a doubt that Amy is “ONE-TOUGH-COOKIE”! (See Reviewer’s Personal Note Below)Note: Amy… in my opinion… the term “cookie” is non-gender specific… not male… not female… not… young… not old. So don’t get mad at me… it’s a compliment. As the die-hard Raider fan me and my entire family is… I’m glad she was on our team all these years. And now knowing her a thousand times better… it would be tremendous if she ever came back!

There is so much left untold in this book, which is actually fascinating in terms of what is THERE! For example, leaving out much about Lane Kiffin and her feelings on his brief tenure as Raiders' coach, as well as avoiding much mention of Mark Davis and why she ended up leaving the organization both seem like giant omissions. Ms. Trask is taking the high road, which is admirable, but it makes for a less interesting book than this could have been, it seems. I really enjoyed what was there, but missed what wasn't.

Very good book, but left me wanting a little more on such topics as: the Jamarcus situation, why she left the organization, the 2003 super bowl, Barrett Robbins, Dennis Allen, Carson Palmer....so much more. Maybe in book 2.

This was such an enjoyable book - not just about football, not just about the Raiders, not just about business and not just about gender. Actually not at all about gender. Just so many delightful stories about working hard, working with ethics, working with intelligence. I'm so tickled that Al giggles.

A must read for a Raider (or even an NFL) fan, that gives insight to the inner workings of the NFL ownership. By telling the story of the journey to becoming the only female CEO of a NFL team, this book is a must read for young ladies to give them inspiration and guidance that they do not have to let their sex define them, they are much more than that. A must read for people who cannot engage in civil discourse, The P.O.D. has set the example of how to agree disagreeably and is one of the few positive forces on twitter

I so wanted to like this. Bought it because of my respect for her. Read like a defense of Al Davis and the fact that gender was NOT the reason for much of anything or anyone's actions/reactions. I wanted to know about her rise, her interactions her style of management. It is also not particularly well written or cohesive.

Either tell all or don't but all this "a former player," "an executive of another club," "a member of the league office" stuff got old in a hurry and never stopped. I get that you want to keep your options open for your future endeavors, so how about wait to write the book until you aren't playing that game?Go Raiders!

Great book. Just finished it. She was a true trailblazer.

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